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New Edition: Spoonfed Beliefs – Out Thursday!

From a young age, your parents decide on every little thing that you do so as to develop your understanding, beliefs and morals. So how come we let money-hungry media giants decide for us when we are adults?

Simply, because we do not have a choice anymore. Media corporations such as NewsCorp and Fairfax are deciding what we digest over our Sunday cup of coffee. Some people may brush this off but as Malcolm Fraser states in his article, that if we continue down this road of monopolizing media,”Australia will be effectively without independent print media” or potentially any type of media.

I have been raised to not just believe what you see, hear or read for you should always question it and come to your own conclusions. As mentioned many times before, I borderline Gen Y and Gen Z therefore making me lazy and addicted to social media – but is this necessarily a bad thing when it comes to media ownership? Personally, I think it is, for younger generations are more likely to believe what they are presented with due to laziness and potentially their upbringing. If you are not constantly questioning what you are presented with, how can you form your own arguments and ideas about what is ‘right’ and ‘wrong’ when it comes to media?


Conversely, I believe that older generations are more skeptical of what the media produces as ‘old’ people are skeptical of most things – and this is partially due to their upbringing and beliefs that the media is a very “powerful instrument for propaganda” (Fraser). And this is where the issue of sly political messages are sometimes evident in media – print especially.

The issue of media ownership will be ever-present as we move into monopolised ownership. This is particularly unnerving as how are younger generations supposed to unbiasedly choose who to vote for, who to believe or even what to believe,  if the constant onslaught of media is one-sided because the media moguls are breathing down the editor’s neck ? This is an age that I hope not to witness.